WELCOME
ERIN Research Inc is a national research firm founded in 1981 by Dr George Spears, PhD, and Kasia Seydegart, MSW.
ERIN has established an enviable track record in client satisfaction research and media analysis. ERIN's groundbreaking work has been instrumental in our clients winning two GOLD AWARDS and one SILVER AWARD for innovation in management and for best-in-class performance.
OUR PRACTICE
CLIENT SATISFACTION RESEARCH
ERIN Research has conducted extensive studies on citizen, customer and employee satisfaction in the private, public and not-for-profit sectors in both English and French. ERIN is known as leader in using driver analyses in Service Quality (SQ) and Client Satisfaction Research. ERIN's powerful, empirical models of drivers have assisted many diverse organizations in substantially improving their clients' satisfaction and confidence.
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MEDIA ANALYSIS
ERIN Research is regarded as a highly respected media researcher with more than 40 years of work for CBC/Radio-Canada, TVO/TFO, CRTC, and more recent research for NFB, CTV, Canadian Teacher's Federation, organizations representing musicians and composers, and for the Global Media Monitoring Project, ERIN is considered an innovative pioneer in its media research approach, execution and analysis.
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ERIN’s STORY
In 2021 ERIN Research celebrated 40 years of innovative and rigorous research. Beginning with a 1981 benchmark analysis of gender portrayal on television, our media work grew to include technical studies of music copyright and the analysis of fairness and balance in news coverage on radio, television and digital platforms.
Our early work with television audiences expanded into the larger area of client satisfaction research, and then to quantifying the cause and effect connections between employee satisfaction and client satisfaction. This line of work extended to many sectors including banking, health, public services and professional member associations.
We are particularly pleased that several projects that we initiated decades ago continue to flourish. Among these are including the Global Media Monitoring Project which reviews the portrayal of women in news media more than 110 countries, and Citizens First, an initiative to improve service quality in the public sector.
We have enjoyed working with clients in Canada, the US and elsewhere, from governments and large corporations to fledgling community groups.
In the coming years, ERIN Research will continue to offer consulting and statistical analysis services, particularly in the field of social policy, and often on a pro bono basis.
A FEW HIGHLIGHTS
Queen Elizabeth II Diamond Jubilee Medal
Kasia Seydegart received the Queen Elizabeth II Diamond Jubilee Medal. The Honourable Michael Chong M.P., representing the Governor General, paid tribute to Kasia's contribution to community. He highlighted her volunteer initiatives, particularly as founder of a thriving multi-service centre for rural residents more than 35 years ago and Chair of Bethell Hospice Foundation. In his citation, he also paid tribute to the innovative social policy research company, ERIN Research Inc, which Kasia co-founded with George Spears more than 40 years ago.
LAKE ACTIVITY SURVEY, YOUR LAKES, YOUR VIEWS 2021
Safe Quiet Lakes again commissioned ERIN Research to conduct its 2021 in-depth survey of lake activity in Ontario’s Muskoka and Georgian Bay regions. The 2021survey was designed to compare the results with the earlier surveys of 2013 and 2017 in order to identify trends and expand understanding of areas of satisfaction and concern. Reports are available at safequiet.ca
CITIZENS FIRST: FOUR STUDIES
Citizens First is recognized as one of the most significant service quality research achievements of recent decades. ERIN Research Inc. designed the first study in 1998 and continued the work in 2000, 2003 and 2008. It provides the most widely respected intellectual foundation for improving services to citizens. It has become the gold standard for improving service in municipal, provincial/territorial and federal governments across Canada. The project continues, with the most recent update in 2020.
THE COVERAGE OF FEDERAL ELECTIONS ON TV, RADIO AND THE INTERNET: SIX STUDIES
ERIN Research conducted six major studies of fairness and balance in the media coverage of Federal Election Campaigns (1993, 1997, 2000, 2003, 2006 and 2008) and also of the Quebec Referendum (1995). Commissioned by the CBC, the research included election coverage by both CBC and private broadcasters.
THE GLOBAL MEDIA MONITORING PROJECT: TWO STUDIES
ERIN Research conducted the first two studies of the Global Media Monitoring Project, the most comprehensive research ever mounted on the portrayal of gender, diversity and social roles in mass media. The ERIN studies in 1995 and 2000 involved 70 countries and every major continent around the globe. ERIN produced the report, Who Makes the News? and a manual, The Global Media Monitoring Guide. The GMMP continues to track media portrayal of women every five years.